Legal
Cookie Policy
Last updated: 25 June 2026
This Cookie Policy explains how Advanced Rent Option Ltd, trading as ARO, uses cookies and similar technologies on our website. It should be read alongside our Privacy Policy.
1. What are cookies?
Cookies are small text files that are placed on your computer or device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.
Similar technologies, such as web beacons, pixels and tracking URLs, work in a similar way to cookies and are used to collect information about your browsing behaviour.
2. How we use cookies
We use cookies for a variety of reasons, including to operate the website, understand how visitors interact with our site, improve performance, and support our marketing activity.
Some cookies are necessary for the website to function properly. Others help us improve your experience by collecting information about how you use the site.
3. Types of cookies we use
We use the following categories of cookies on our website:
Necessary cookies
These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
Analytics cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
Marketing cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
4. Cookies set by our website
| Cookie name / provider | Purpose | Duration |
|---|---|---|
| CookieYes (cookieyes.com) | Consent management — stores your cookie preferences and consent choices | 1 year |
| Cloudflare (__cfduid / _cf_bm) | Security and performance — identifies trusted web traffic and manages bot traffic | Session to 30 days |
Additional cookies may be set by third-party services embedded on our site (for example, analytics or advertising tools). These are subject to the respective third party's cookie policies.
5. Managing your cookie preferences
When you first visit our website, you will see a cookie banner that allows you to choose which types of cookies you are happy for us to use. You can change your preferences at any time by clicking the "Cookie Settings" button in the cookie banner or footer.
You can also manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. Please note that if you disable certain cookies, some parts of our website may not work as intended.
For more information about managing cookies in your browser, visit www.aboutcookies.org.
6. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. Please revisit this page regularly to stay informed.
7. Contact us
If you have any questions about our use of cookies, please contact us at info@advancedrentoption.co.uk or by telephone on 01342 840 050.