It all begins with an idea.
The Advanced Rent Option (ARO) is a service provided to landlords that offers Quality Property Management along with guaranteed full market rent paid a year in advance at no extra cost. Available in England and Wales for new and existing tenancies.
The ARO was launched in 2018 by Simon Shinerock, the founder of Choices Estate Agents. The ARO is based on the proprietary Primary TenancyTM, an approach developed by Shinerock in 2008 that allows ARO to become the primary tenant, pay landlords a year's rent in advance and then collect the rent back monthly from the tenant in the property.
Apart from paying a years rent in advance, The ARO is similar to a conventional Full Management Service, as the cost to the landlord remains the same but offers real advantages to landlords in terms of security and simplicity. The ARO Full Management helps landlords navigate the ever-increasing industry regulations, making it an attractive option for those looking for ease and peace of mind.
For every tenancy, we source private, professional tenants who undergo comprehensive professional referencing and right-to-rent checks.
This unique offering is our incentive to win your instruction, allowing us to stand out from our competitors and win market share. Since its launch, the ARO has become Choices Estate Agents' strongest USP and a significant contributor to their success as one of the UK's most successful estate agents.
Landlords are choosing the ARO for three key reasons;
peace of mind, investment and freedom. The upfront funds assist them with practical needs, like paying school fees, paying off debt, replacing big ticket items like boilers, or providing an extra lump sum to help accelerate portfolio growth and achieve financial freedom. And some landlords have used the lump sum to make large luxury purchases, it’s completely up to them.