Premium British townhouse at golden hour

The Advanced Rent Option (ARO™)

Upfront Rent.Guaranteed.

“I have used several Managing Agents but can honestly say the Choices ARO is on another level.”
Trusted by Landlords

A Game-Changing Product

A Years'
Guaranteed Rent.
Paid Upfront.
Professionally
Managed.

The ARO™ is a unique and genuinely game-changing property management product, particularly in the new post–Renters' Rights Act market.

By giving qualifying landlords the option to take up to a year's rent in advance, it provides certainty, flexibility and peace of mind in a way that traditional property management services simply cannot match.

Available for new and current tenancies in England and Wales.

Built-in Protection

Three layers of certainty.

01

The Rent Guarantee

Our in-house rent guarantee forms part of our Primary Tenancy™ business model and ensures that you keep your upfront rent, even if the tenant does not pay theirs.

02

Void Protection

Although we offer you a one-year fixed-term structure, tenants can still leave by giving two months' notice at any time. We have therefore included void protection to ensure that if this happens, you remain protected.*

03

Legal Protection

In the event that a tenant needs to be evicted, we take responsibility for managing the process and covering the legal costs. The cost of eviction can be significant — not just in legal fees, but in lost rent and potential damage — so this protection is invaluable if things go wrong.*

*Void protection, rent guarantee and full terms and conditions are available online or on request.

Additional Benefits

More than upfront rent.

In addition to the obvious benefit of receiving up to a year's rent in advance, landlords also benefit from the built-in advantages of our Primary Tenancy™ model.

Additional Privacy

Because we become the Primary Tenant, the tenants in the property deal directly with us rather than you. This removes the need for difficult or personal disputes and allows issues to be resolved efficiently and professionally without your involvement.

Protection From Regulation

As the Primary Tenant, we become the landlord to the tenant in the property and take responsibility for compliance with the relevant regulations.

Modern apartment building

Not a Loan

It's your rent.
Just earlier.

ARO™ is not a loan and will not affect your credit rating.

The money is yours to use as you wish.

ARO is a unique and cost-effective way of accessing your future rental income.

A Cost Effective Solution

No premium for premium service.

Given the benefits, it would be reasonable to assume that the Primary Tenancy™ and ARO™ would be significantly more expensive than standard management services. In reality, this is not the case.

We do not charge a premium over our standard full management for ARO™, and void protection is included at no additional cost. In fact, our fees are often lower than some agents who cannot offer a year's rent in advance.

A Model Built Over Time

Refined since 2008.

We have been operating our Primary Tenancy™ model since 2008.

It was originally developed as a way of offering landlords a direct rent guarantee without relying on insurance. Over time, it has evolved into a fully developed property management model which we believe represents the future of the industry.

The ARO™ is simply one of the most powerful benefits of that model.

See how landlords are using ARO™.

Real case studies and video testimonials from landlords across England & Wales.

View success stories